Attraction Marketing- Are You Selling or Marketing?
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Have you heard of attraction marketing?
Did you know there’s a better way to do this whole direct sales recruiting and network marketing thing?
There is! And once you read this post, you’ll be saying, why didn’t my upline tell me this?! It’s not their fault, because that’s what their upline said to do too.
What if there was a way to have people coming to YOU and asking for more information about your business, instead of YOU having to chase after them?
That would be pretty great! You could focus on following up and closing sales, and you would have a never ending list of leads coming in on autopilot, without even sending a single “cold” message.
This is the basis of Attraction marketing.
You can ATTRACT people to you, instead of chasing them, by focusing on:
- Adding value
- Providing solutions
- Identifying and serving your target market
- Creating content that helps people solve their challenges
People love to buy things, but they hate to be sold.
Sell them the cure, not the drug.
For example, people don’t buy Tylenol just because someone tells them to, they buy it because they have a headache and need a solution.
Attraction Marketing- Warm Market vs. Cold Market Prospecting
When you create content that solves challenges for your followers, you are able to build relationships and gain trust.
People only buy things from people that they know, like, and trust.
This is why when you first get into a direct sales company, you can have immediate success by reaching out to your warm market: friends and family.
They already know, like, and trust you. It doesn’t really matter what you’re selling, they will buy it because they love you.
This does not work in a cold market situation.
If you want to scale up your business, and leverage the power of social media and automated marketing, you need to learn what works online.
It’s not cold messaging people all day long, and spamming your facebook wall with your offer. You will end up chasing everyone away.
Lead with VALUE. Give people what they want and need, and you will profit.
Attraction Marketing- Brand Yourself
There are so many companies out there, and so many people in direct sales trying to recruit everyone they know.
Every company pretty much has the same commissions and perks.
What is different? What sets your company apart? YOU! No one else is like you.
This is why you need to brand yourself. People join PEOPLE that they know, like, and trust.
You can apply attraction marketing to any social media platform. Instead of posting BUY MY PRODUCT, offer people a free PDF download about your best weight loss tips, meal plans, budget makeup and fashion finds.
Want to grow a solid team of entrepreneurs? Take attraction marketing up a notch, and brand yourself as a leader.
Learn social media marketing, blogging, and content creation, and then TEACH others. Bring people to you!
Attraction Marketing and Pinterest
I personally think that Pinterest is the easiest place to apply attraction marketing principles for beginners. You can create a beautiful “pin” that will bring people to your offer without even talking to anyone! It’s also very easy to automate, so you can bring in leads while you sleep.
You can head to this post to learn everything you need to know about using Pinterest for business!
So, are you selling or marketing? What can you change in your business today to become a better online marketer?
Check out my favorite tool to learn effective social media and online marketing skills here.